The Breakfast Club
LOCATION
Point Chevalier
USE
Cafe
SCOPE
Branding graphic design, spatial planning, interior design, construction observation
The Breakfast Club is the brain child of two legendary Auckland hospitality operators – Isaac and Shanay Yu. Taking over a failed cafe franchise, we developed the bright, colourful and fun brand and then applied to the interior for maximum street impact and interior fun. Shanay has an excellent eye, and styled the interior herself, layering on top of the interior and graphic design elements we provided. It’s been a huge success, proving that with the right operators, the right offering, and the right design, you can take a site that hasn’t worked and make it heave. Keep an eye out for Yu’s, we’ve designed multiple venues for them and they are having a huge impact on the scene.